Services
WMR takes time to fully appreciate our clients’ objectives, expectations and constraints. Then we work with you to develop the optimum research strategy – single or multi-phase, snap shot or on-going monitor – drawing the right approach from our wide range of methodological options.
Qualitative Expertise
- Traditional focus groups
- Online focus groups
- Mini-groups
- Super-groups
- One-on-one’s
- Executive interviews
- Workshops
Quantitative Expertise
- Integration of qualitative results in quantitative design
- Telephone surveys
- Web surveys
- Intercept
Reporting Expertise
- Topline data and insight summaries
- Word/PowerPoint graphic reports
- Online reporting
- Formal presentations
- Applied action plans/ actioning workshops
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Extensive Range of Experience
- Usage and attitudes
- Image/brand position
- Concept/product development
- Needs assessment
- Statistical analyses
- Testing:
- Products/services
- Names
- Packages
- Advertisements
- Evaluating:
- Websites
- Retail outlets
- Sales forces
- Call centres/ transactional monitoring
- Loyalty reward programs
- Measuring:
- Pricing
- Potential customers/ intenders
- Churn/lost customers
- Tracking:
- General public
- Customers
- Investors
- Influencers
- Issues
- Advertisements
- Satisfaction and loyalty analysis:
- General customers
- Specific services/contact points
- Specific user groups
- Competitive customers
- Business partners (distributors, dealers, etc.)
- Employees
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