Accessing Business & Consumer Insights
“Without data you’re just another person with an opinion.” – W. Edwards Deming
“Marketing without data is like driving with your eyes closed.” – Dan Zarrella
“The aim of marketing is to know and understand the customer so well, the product or service sells itself.” – Peter Drucker
One of Western Canada’s most highly experienced marketing research professionals, Sheila Weaver has the know-how to develop an optimal research design and deliver the insights you need.
On their own or in combination with other market research approaches, focus groups are still one of the most effective ways to get feedback on your product, program or service – directly from the mouths of the people you want to reach the most.
Target market hard to reach? Topic highly sensitive? Need to test over time? Small group discussions, online Bulletin Boards or Individual Depth Interviews (IDIs) may be what’s called for. Need to build in some quantitative measurement? Consider a
Gold Standard Credentials
Seasoned expertise across the range of public and corporate industry.
Full Project Design & Implementation
Traditional and Online: Focus Groups, Bulletin Boards, Depth Interviews, Surveys or Combined Methodologies.
Local Expertise for your Larger Projects
Alberta based, now headquartered on
Canada’s West Coast!
Let us assist you with research cross-Canada or local to the West.